Two obsessions, basically my whole life: software and running my own business. I graduated with a mechanical engineering degree, but I knew the day I picked up my diploma I was going to work for myself.
When AI started to get actually good, I saw the opportunity I'd been waiting for. Not "AI for AI's sake." AI for the boring, dreaded, no-thinking-required tasks every business has to do every day. Texting back missed calls. Asking customers for reviews. Following up with old leads.
I named the company Sybago — a play on Sebago Lake in Maine, where I was born. I figured I'd build a quiet, useful little software business that helped people get their time back.
Then the Facebook ads started.
The week I incorporated Sybago, my feed turned into a marketing-agency knife fight. "We'll scale your agency with our proven lead gen system." "We'll automate your pipeline." "We'll optimize your funnel." Nothing but jargon. I still get dozens of these every day. I've never clicked one.
Then it hit me: if I feel this way about these agencies, the service-business owners they're targeting must hate them twice as much.
I dug into it and found something interesting. Service-business owners — roofers, HVAC techs, plumbers, electricians, landscapers — are some of the most-marketed-to people in the entire United States. Look it up. Their inboxes, their DMs, their voicemails — under siege.
So I decided to do something most agencies would call stupid.
That's it. No upfront fees. No hidden fluff. No catch.